The good old traditional marketing is broken.
Buyers are taking control and tuning out impersonal and interruptive old-school marketing tactics. We’re able to skip commercials, screen calls, and largely block out unwanted communications. This means that outbound marketing methods like cold calling, direct mail campaigns, and purchasing email lists are steadily losing their effectiveness.
The Inbound Methodology is about finding the best way to turn strangers into customers and promoters of your business. Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, SEO, AdWords, Social Media and website.
Here are some simple statistics that will make you want to go inbound "yesterday"
- 89% of online consumers use search engines when making a purchase decision
- Content marketing generates 3x as many leads as traditional marketing, but costs about 60% less.
- Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower costs.
On the photo: Inbound Methodology by HubSpot
The entire customer experience matters
By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.
In the last few years, the same change in buying behavior that sparked the inbound movement has also spread throughout the whole customer experience. How people communicate and what they expect from your business has changed.
The good news? The inbound methodology continues to help businesses adapt to fast-changing needs – not just with marketing, but with the entire customer experience.
With the inbound methodology, you have an advantage for growing your business and getting customers who buy more, stay with you longer, refer their friends, and tell the world they love you.